PHC: Pharos
Subsector of The Public Health Company (PHC)
Pharos Logo
Background
Pharos was a new subsector of PHC and was in need of a logo.
Challenge
Create a logo that combine both the simplistic elegance of the PHC logo while showcasing the historic inspiration of the Lighthouse of Alexandria (Pharos of Alexandria).
Solution
A minimalist symbol of of a lighthouse paired with a sleek custom logo was created.
![OLD_Lighthouse_Page_1.jpg](https://images.squarespace-cdn.com/content/v1/5c86d2d192441b669ee133f6/1706501361693-U28XYK58NX9IU2ETIU0F/OLD_Lighthouse_Page_1.jpg)
![OLD_Lighthouse_Page_2.jpg](https://images.squarespace-cdn.com/content/v1/5c86d2d192441b669ee133f6/1706501361700-5C5FN01Q06VK2B68B5CF/OLD_Lighthouse_Page_2.jpg)
![OLD_Lighthouse_Page_3.jpg](https://images.squarespace-cdn.com/content/v1/5c86d2d192441b669ee133f6/1706501362573-P3TEWJ7MHBOTXVHSHE5E/OLD_Lighthouse_Page_3.jpg)
![OLD_Lighthouse_Page_4.jpg](https://images.squarespace-cdn.com/content/v1/5c86d2d192441b669ee133f6/1706501362822-65H4YJY52R7LKGY9QM2B/OLD_Lighthouse_Page_4.jpg)
![OLD_Lighthouse_Page_5.jpg](https://images.squarespace-cdn.com/content/v1/5c86d2d192441b669ee133f6/1706501363428-0N9DJGMZAB8302F5SWWD/OLD_Lighthouse_Page_5.jpg)
![OLD_Lighthouse_Page_6.jpg](https://images.squarespace-cdn.com/content/v1/5c86d2d192441b669ee133f6/1706501363671-7I6GDQQI3KNZEDCUFV8U/OLD_Lighthouse_Page_6.jpg)
![010922_PHAROS_PHC_logo_Page_1.jpg](https://images.squarespace-cdn.com/content/v1/5c86d2d192441b669ee133f6/1706501593150-TJ5HQVH1G0XYZK3ERSQB/010922_PHAROS_PHC_logo_Page_1.jpg)
![010922_PHAROS_PHC_logo_Page_2.jpg](https://images.squarespace-cdn.com/content/v1/5c86d2d192441b669ee133f6/1706501593183-MV4SNF0R8TJ81DZEDN59/010922_PHAROS_PHC_logo_Page_2.jpg)
![010922_PHAROS_PHC_logo_Page_3.jpg](https://images.squarespace-cdn.com/content/v1/5c86d2d192441b669ee133f6/1706501594019-S1BK9DZROPZYOG75VLZ8/010922_PHAROS_PHC_logo_Page_3.jpg)
![010922_PHAROS_PHC_logo_Page_4.jpg](https://images.squarespace-cdn.com/content/v1/5c86d2d192441b669ee133f6/1706501594162-OVXFYT7AK4IBEC2LH10Z/010922_PHAROS_PHC_logo_Page_4.jpg)
![010922_PHAROS_PHC_logo_Page_5.jpg](https://images.squarespace-cdn.com/content/v1/5c86d2d192441b669ee133f6/1706501594897-QSVJHZ012OE85HWVWIG9/010922_PHAROS_PHC_logo_Page_5.jpg)
![010922_PHAROS_PHC_logo_Page_6.jpg](https://images.squarespace-cdn.com/content/v1/5c86d2d192441b669ee133f6/1706501595229-XI4DI3XD2VKNKFZLJ9D0/010922_PHAROS_PHC_logo_Page_6.jpg)
![011722_PHAROS_PHC_Page_1.jpg](https://images.squarespace-cdn.com/content/v1/5c86d2d192441b669ee133f6/1706501677870-84MV76UV5OPBKWQI4OXR/011722_PHAROS_PHC_Page_1.jpg)
![011722_PHAROS_PHC_Page_2.jpg](https://images.squarespace-cdn.com/content/v1/5c86d2d192441b669ee133f6/1706501677870-6VWD1W1WSDC8ES5B25MT/011722_PHAROS_PHC_Page_2.jpg)
![011722_PHAROS_PHC_Page_3.jpg](https://images.squarespace-cdn.com/content/v1/5c86d2d192441b669ee133f6/1706501678626-71CBIEGKKUJACFG51TTR/011722_PHAROS_PHC_Page_3.jpg)
![011722_PHAROS_PHC_Page_4.jpg](https://images.squarespace-cdn.com/content/v1/5c86d2d192441b669ee133f6/1706501678931-0P0XUHARTO26BM837ZQL/011722_PHAROS_PHC_Page_4.jpg)
![011722_PHAROS_PHC_Page_5.jpg](https://images.squarespace-cdn.com/content/v1/5c86d2d192441b669ee133f6/1706501679488-H4AQHDL77WDHAXO03RV4/011722_PHAROS_PHC_Page_5.jpg)
![011722_PHAROS_PHC_Page_6.jpg](https://images.squarespace-cdn.com/content/v1/5c86d2d192441b669ee133f6/1706501679864-JKBV29UTK5I3J32AA5TA/011722_PHAROS_PHC_Page_6.jpg)
Follow-up Brief
Embroidery Option
Provided options to allow for beacon glow to be stitched, as the original logo has a gradient.
Additional Follow-up Project
Employee Onsite Celebration shirt
After the successful logo release, the Pharos team requested a shirt designed for an upcoming company onsite meeting / celebration. The front of the shirt would showcase the logo, but the back was requested to be a play on "May the Force be With You" and say "May The Pharos Be With You" as the onsite took place on May 4th.